Nigeria Wholesale Market – Increased Interest In Brand Clothing
Nigeria Wholesale Market – Increased Interest In Brand Clothing – Nigeria is an African country which has a growing middle and upper class.The spending power of consumers in Nigeria have been growing combined with the expandingeconomy.
American brands particularly enjoy an increase in popularity, and consumers in Nigeria are prepared to spend a large amount of money to acquire them.
Brands such as Polo, Nautica, Calvin Klein, DKNY, Levi’s, Nike,and Adidas are in heavy demand. Jeans, dress shirts, dresses, and high end women’s suitsare sought by eager customers. Consumers appreciate the good quality that the brands signify, and therefore are educated regarding the value of the products.
Wholesalers selling to Nigeria have traditionally exported used clothing. Usedclothing would be a prime product since it was intended for customers inside a third world country where the per capita income was extremely low.
Now that this spending power with the average Nigerian is rising, wholesalers are concentrating on novel merchandise.
Since the price of shipping is still a subject, bulky items including electronics and furniture can be challenging to export in a cost effective basis.Other than, because of the lighting weight nature of clothing, wholesalers use a mucheasier time exporting, and earning money on clothing.Since China have been flooding industry with cheap generic clothing, a great venue is to concentrate on brands.The more popular the brand, and the larger the company’s item, the greater It’s going to stay ahead of the generic clothing being sold from the Chinese wholesalers.The Nigerian economy is booming, and thus may be the need for manufacturer clothing by its consumers.Exporting to Nigeria requires a deep knowledge of consumer tastes andmarket characteristics, which once understood, can lead a wholesaler to creating a very profitable export business.
Discount mens polo shirts are a great find. Lot’s of people are savvy enough to skip the big shops and discover discount polo clothes. It can help increase our holiday budget by avoiding the high sticker prices and nosy store attendants.
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