Seo – What Is Search Engine Marketing And How It Can Benefit Your Business

Posted on April 21, 2014 by admin
Seo - What Is Search Engine Marketing And How It Can Benefit Your Business

Seo – What Is Search Engine Marketing And How It Can Benefit Your Business –
What is Search Engine Optimization?
As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to be aware of SEO and make sure that their websites are properly indexed by search engines.
The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine marketing process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. Normally, to be able to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That’s the reason almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.
Search engine marketing as a Marketing Strategy for Businesses
So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

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